Why Founders Should Prioritize Speaking at Company Events
In the vast landscape of corporate communication, founders have a unique, unparalleled voice. This voice not only chronicles the very birth and evolution of the company but also provides deep insights into its core values, ethos, and vision. Here are in-depth reasons underscoring the importance of founders taking centre stage at their company events:
1. Sharing the Origin and Shaping the Culture through Events:
Every company has a story, but only the founder can truly tell it with the authenticity of firsthand experience. When founders share tales of initial struggles, early successes, or the moments that redefined their trajectory, they're not just narrating events; they're moulding the company's culture. Jack Ma's indelible influence on Alibaba exemplifies this. His journey, filled with its ups and downs, hasn't just inspired employees; it has become a fundamental pillar of Alibaba's corporate identity.
2. Building Authentic Connections for a Cohesive Team:
Beyond business metrics and strategic moves lies the human aspect of corporations. Founders, by virtue of their position, often run the risk of seeming unapproachable. However, sharing personal stories, much like Tony Fernandes of AirAsia does, can dissolve these hierarchical barriers. A joke about an early blunder, an anecdote of an unforeseen challenge, or a story of a memorable win can resonate deeply with employees, forging a more cohesive and aligned team.
3. Harnessing Global Experiences to Foster Inclusivity:
In an increasingly globalized world, companies often cater to diverse markets and house multicultural teams. Founders with varied experiences, like Kazuo “Kaz” Hirai, can harness these to promote inclusivity. By talking about their global journeys, challenges faced in different markets, or learnings from varied cultures, they can foster a workplace that celebrates diversity and inclusivity.
4. Reinventing Brand Narratives for Greater Impact:
Founders are in a unique position to reshape the narrative around their products or services. They don't merely see products; they see dreams realized. Steve Jobs' portrayal of Apple products is a case in point. His emphasis on the experience rather than just the product has revolutionized tech presentations. By embedding emotion and story into a product, founders can significantly amplify its impact.
5. Championing Broader Causes to Align with Global Concerns:
A company isn't just a business entity; it's part of the larger global community. Founders like Maria Eitel have utilized their platforms to shine light on pressing global issues. By speaking about such causes, founders can align their company's mission with larger societal goals, enhancing corporate reputation and employee pride.
6. Enhancing Organizational Transparency for Stakeholder Trust:
Open dialogue fosters trust. When founders address company events, talk about future plans, address concerns, or clarify the company's stance on global events, they're building a transparent culture. This not only boosts employee morale but also enhances trust among investors, stakeholders, and the general public.
In conclusion, while there are myriad communication channels available today, the power of a founder's voice, echoing through the corridors of a company event, is unparalleled. It's a voice that can inspire, guide, and most importantly, leave an indelible mark on the very fabric of the organization.